Business Profile


  • 3075 Telegraph Ave Berkeley CA 94705
  • Michael and Susan Iida (Co-owners)

“We have decided not to renew our lease primarily as a result of the rising minimum wage in Berkeley. The increase from $10 in September 2015 to $12.53 this October, coupled with the continuing rise to $15, requires a new business model for us.

We have tried a number of strategies to increase our revenue and profit in anticipation of $12.53, but have been largely unsuccessful…We introduced new offerings and as a last resort, raised prices. The result of the price increases has been lower volume and relatively flat sales revenue.”


-NOSH (link)
  • Business Closures
  • Price Increases